Many know the saga of the project I've been working on with Glenn Griffin. Wowser idea that grew off the thinking of his dissertation and asks the simple question: how can we better understand the creative process in advertising? We turned that into asking creatives to visualize their creative process, and then found beautiful moments in studying the collection.
Very long story short: we collected the visualized processes of a collection of great ad people, edited down the 80 or so possibilities to a great 36, explored broad theory plus individual anecdotal evidence for each person, collected work they've produced, and -- voila! -- the book published by F&W Media/HOW Design comes out this summer.
It is truly a wonderful collection exploring thinking about thinking. Consider seeing the brains of Randy and Doug, along with Kevin Roddy, Simon Mainwaring, Rachel Howald, Nancy Vonk and Janet Kestin, Danny Gregory, David Kennedy, Andy Azula, Chris Adams, and a couple dozen more. Wow.
Today, Glenn and I presented to the American Academy of Advertising in Minneapolis. Our great friends -- and participants in the study -- Randy Tatum and Doug Pedersen were there to talk about the process of doing the process drawing. Glenn's Keynote on the theoretical work leading to the study was simply awesome. He's the creative scholar everyone is talking about.
And the cover of the book offered here. Thanks for all the good commentary happening about it right now. Big kudos to Glenn Griffin for simply being outstanding. Please spread the word.