Social and digital.
"I need your help! My girlfriend moved to the other side of the country earlier this year to attend Duke University's MBA program. I wanted to create something special and different for her, so I secretly wrote a song with my roommates with the intentions of creating a viral video that would spread to her organically. The idea is to make the world just a little bit smaller through all of our social media outlets. Its a dedication for all the people separated from the ones they love.
So today is launch day! It's simple. Here is a link to the video. If you like it, post it on your facebook or email it out to your friends.
Thanks for your help. I'm excited to see if this gets to her. Cheers, Walter"
Walter is an editor at 72andSunny.