I'm so stoked about Google's Agile Creativity project. In a Google Hangout yesterday, agency leaders like 72andSunny's awesome John Boiler and clever Greg Anderson of BBH and (wow) Director of Engineering at Google+ Chee Chew were led by Google Managing Director Torrence Boone. It's worth your time.
Thinking through the process of creativity and what makes it work at fast places is always good. Even better is putting that process (sometimes painful) to the test in organizations and watching the work produced.
A learning culture will fail fast, prototype something daily (ideas, widgets, things), use design thinking and UX to guide them, facilitate trust from all agents. They'll work in dedication to making great things. That's the way it should be.
Here's the Hangout.