For all of you looking for that inspiration book that gets down to "how you do this" (in other words, a great strategy for creating work if it is mixed with the right brain and readiness) then you have to read The Advertising Concept Book (Pete Barry, Thames + Hudson 2008). It simplifies the conceptual process and gets to the simple moment of roughing ideas for their meaning rather than glitz. I'm making it part of the new Writing Design Concept course we've invested at Oregon.
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July 26, 2008
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people to know
in one place
worth studying
read + think
- W. Glenn Griffin and Deborah Morrison: The Creative Process Illustrated: How Advertising's Big Ideas are Born
- marty neumeier: The designful company
Brett Robbs: Idea Industry: How to Crack the Advertising Career Code
Teresa Amabile: Harvard Business Review on Breakthrough Thinking
ways to learn
- 100+ stories
- advertising technology
- afterthesemessages
- billy collins + forgetfulness
- change this
- design observer
- design sustainability : re-nourish
- dreamy tools
- fast company
- good magazine : what matters
- green team
- i have a dream
- ihaveanidea brainiacs
- infosthetics : data + visual design
- latitude and longitude convergence
- naming and branding
- rebrand philosophy
- small agency diary
- the creative class : place as inspiration
- the hidden persuader
- the humanist
- the one club for art & copy
- typographica
- verbatim
- zefrank extravaganza
creative commons
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