lemonade :: the unerring optimism of creatives in advertising

So many industries, so many people have taken hard hits in the past year. The advertising profession is not alone. But I am always taken with the optimism and the get-back-up-and-try-again force of nature that happens as creative people decide they must do something to make meaning, even as their lives change. They sculpt that new direction. An inspiration.

Lemonade makes that statement.

"More than 130,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives."

via lemonademovie.com