The Forum went off beautifully. Seven expert panelists from around the country, a terrific blogging and tweeting production team, strong opinion and good conversation from a 50+ audience. The great takeaway of the day :: brands need to tell the truth, stay honest and authentic, and strive to bring a sense of integrity and best practices to their messages, especially green ones. Enviromedia brought it. All we need to do now is find a strategy to help professionals and consumers make this happen. Max Radi designed our projectable banner (not printed!) and the stamped folders.
